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The Best Email Marketing Platforms in 2025.
According to recent studies, the average American checks their email as much as 20 times every day. Close to 60% of people check their email before they do anything else online, and even teens who are ardent fans of social media platforms still spend the lion’s share of their time on email. To top it all off, statistics show that people prefer email for communicating with their favorite brands more than any other method of contact.
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Helped users
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Get Response
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AWeber
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Benchmark
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Oracle Bronto
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ActiveTrail
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5
MailChimp
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The specific information is as follows:
GetResponse is a lot more than your average email marketing service. In fact, it offers a tremendous variety of features and services that will only bolster your team’s productivity and profit. GetResponse takes things to the next level with features like webinar hosting, full customer retention management software, and dedicated IP addresses. As you climb the ladder of pricing tiers, GetResponse offers more and more impressive services. Get deliverability consulting, transactional emails, and a dedicated account manager to help with troubleshooting and campaign consulting.
Of course, GetResponse has the usual features you’d like to see with an email marketing platform, as well. Features like autoresponders, landing page designer, automation templates, Facebook Ads, and contact scoring and tagging will help your company maximize those leads and convert them into paying customers. Find out more about what GetResponse has in store for your business today.
Pros
- Premium features and services outside the standard suite
- Autoresponders, RSS to email, and other campaign tools
- Web forms, list builders, surveys
Cons
- Gets expensive quickly if you want more advanced features
- A/B testing could be stronger
AWeber is another one of the top email marketing services of 2019. It has a rich set of features, including autoresponders, responsive email designs, and split testing. AWeber also has more than 700 beautiful email templates to choose from. Or you can customize your design with the simple drag-and-drop editor built-in. AWeber has a great set of reporting features to help you leverage your marketing campaigns best, an RSS blog feed to automatically send out new posts, and list segmentation for more accurate mailings.
AWeber has excellent customer support. There’s 24/7 live chat—a huge plus—and a tremendous knowledge base for DIY answers. And something else you’re going to love about AWeber is its pricing structure. Not only is there a 30-day free trial and an affordable option for every business budget, but AWeber offers you all the features available with all packages. No holding back unless you pay more, AWeber is there to help. Give it a test drive, and see how AWeber feels on your marketing campaigns.
Benchmark is another email marketing platform that offers both free and paid plans. The free plan has hundreds of responsive email templates, customizable signup forms, and list-based automation. If you’re looking for even more features, upgrade to a paid account. The nice thing is that Benchmark has more flexible pricing, allowing you to choose the number of subscribers and pay for only what you need.
Once you get started with Benchmark, you’ll never go back. The editor is a dream, just drag and drop. You can customize every element of your emails or use pre-fab templates for every occasion. Benchmark also has fabulous marketing automation for things like welcome emails, abandoned cart emails, and a follow up series. Track user activity to help customers move down the sales funnel or encourage them along the way. Plus, Benchmark integrates with 300+ services from Facebook and Google to Shopify, Zapier, Zendesk, and more. So, you’ve got all your usual tools to help keep business running smoothly. See more awesome Benchmark features right here.
Oracle is no stranger to quality software, and its email marketing automation software fits right into the mix. Bronto is the cloud-based software that will help increase customer engagement, conversion, and revenue. The platform is a professional, sleek, and smooth experience, as you would expect from any Oracle product. What’s more, Bronto offers a slew of features to make email marketing faster, better, and more effective than ever.
Bronto integrates with any Ecommerce system, so you’re not limited at all. Plus, you’ll get the simple drag-and-drop editor to create a customized look and feel for your lists, messages, and email templates. Bronto has a few unique features in addition to the standard ones. Things like product recommendations, cart recovery emails, browse recovery, and mobile-friendly pop-ups are easily implemented without any coding required. From broadcast email marketing to strong campaign reporting and analytics, see how Bronto can increase your bottom line this year.
ActiveTrail is another cloud-based email marketing software with branches all over the world. With billions of emails sent out to date, ActiveTrail claims to be a one-stop-shop with advanced marketing solutions, customizable designs, and superior deliverability rates across the board. And it’s really got everything you could hope for from an email marketing platform. From A/B testing for higher success rates to ready to use lead forms and signup builders, from email personalization to image editor, birthday campaigns, and more ActiveTrail has covered all the bases.
ActiveTrail also lets you set up triggers to get the most out of your marketing campaign and convert more missed opportunities. Meanwhile, the advanced reports and analytics will help you tweak your campaigns for greater conversion all around. ActiveTrail is one of the most affordable email marketing platforms on the market today with tons of features and relevant integrations. So, what are you waiting for? Check out more ActiveTrail features now.
MailChimp is the uncontested king of email marketing. It’s truly your all-in-one marketing campaign software, making it easier, faster, and more efficient to set up, send, track, and maximize your email campaigns. With a comprehensive CRM, you can easily keep tabs on all your leads and customers, collecting data as they go through the sales funnel, and giving you valuable insights into email marketing next steps.
Quickly and painlessly build campaigns in just minutes using pre-fab templates and segments. Then set up your automation, so you don’t have to do the work again. MailChimp also has robust analytics and reporting features. You can quickly see what’s working and what’s not with real-time analytics, or personalize your recommendations based on data-driven insights. MailChimp offers several pricing plans, so there’s something for everyone, and all plans come loaded with great features. Even the free account allows up to 2,000 contacts, 7 marketing channels, 1-click automation, and a marketing CRM. Don’t spend another minute without the powerful tools MailChimp delivers every day.
FAQs
What Is an Email Marketing Service?
An email marketing service helps businesses manage and use email effectively as a marketing tool. Basic features include the ability to create and send email messages to large contact lists, to design attractive emails using email templates, to create and format newsletters, and to gather the contact information of people interested in your offers.
Is MailChimp Really Free?
MailChimp is a good email marketing service that offers Ecommerce integration, marketing automation, landing pages, social media advertising, and much more. While there are paid-for plans, MailChimp’s free plan is feature-rich and will do the job for most SMBs. It includes 2,000 subscribers and 10,000 emails per month. You also get premium features like automation, A/B testing, and reporting, things you usually have to pay for with other services. If you need more than this, though, you’ll need to pay for an upgraded account with MailChimp.
Is Email Marketing in Danger of Being Replaced by Social Media?
This has been the battle cry of doomsayers for decades, but email is still here, and it’s not going anywhere. According to all the data, people actually prefer email to interact with brands they love working with. The average US citizen checks their email 20 times each day. That’s more than once an hour. And email marketing campaign click-through and conversion rates are significantly higher, even when compared to social media marketing. Yes, email is here to stay. So, start beefing up your email marketing strategy with the right software today.
Key Facts About Choosing an Email Marketing Service
The Benefits of Email Marketing
Email marketing is one of the best investments a business owner can make. Perhaps the most important benefit is the sheer value. Basic email marketing services are almost always free. Of course, it will cost money to build your list of customers and prospects, but sending an email costs nothing, but can earn you a substantial consumer following. It’s an online advertising channel that’s almost free, so for most businesses, it’s a no-brainer.
Another excellent benefit is the ability to track almost everything. This includes being able to see who opens your email, which links are being clicked, who has forwarded your email, how many have bounced (not delivered), and how many unsubscribed.
You can also automate your marketing, to comfortably schedule emails at your convenience. Email marketing is an easy and fast way to connect directly with customers and prospects. It is far more personal than any other kind of online advertisement, arriving directly to a customer’s inbox, and is therefore beneficial for any type of business. Let’s face it. If you’re still sending your newsletter via snail mail, you’re simply behind the times!
Choosing the Best Email Marketing Service
All of the email marketing services listed above have been rated and evaluated on a number of important factors. The first criteria we evaluate is value. Obviously, all businesses want to keep costs low and profits high. This is why we work hard to break down the value of each service by comparing what you pay against what you get. We also consider the feature set. What exactly does the specific software offer? The best email marketing services should all include industry standards such as email templates, subscription forms to put on your site in order to add people to your list, tracking tools, tools to manage your various lists, and HTML coding features.
Our evaluation continues with other factors. We look at how user-friendly the interface is and what type of support is included. Finally, we evaluate the marketing analysis tools included (reports, graphs, other tools). To provide you with as much information about email marketing and email marketing services as possible, we invite you to take advantage of all of the following resources on our site:
- Email Marketing Reviews Through and methodical reviews by our own editorial staff of the most popular and highly rated email marketing services. Each review is based entirely on the personal experiences of the author and outlines the various features and tools that contribute to its effectiveness.
- Customer Reviews Genuine customer reviews submitted by visitors like you. These are given by ordinary people, just like you, who are currently, or have previously used these services. Who should know better what exactly is offered and how good it is?
- Informational Articles For anyone new to email marketing and email marketing campaigns, these articles are designed to help you get started. You’ll find a plethora of helpful advice written by marketing professionals in the industry. This will give you plenty of ideas and ways to integrate and implement email marketing into your particular business marketing plan.
- Feature Comparison A side-by-side comparison of the essential features offered by each company. This is a handy way to compare and contrast the top services on our site.